上海市AI居家健身使用意愿及市场前景分析.pdfVIP

群众体育 QUNZHONGTIYU 上海市AI居家健身使用意愿及市场前景分析 Analysis on the Willingness and Market Prospect of AI Home Fitness in Shanghai 章璇,陈梓怡,熊梓君,郭晨曦 Zhang Xuan, Chen Ziyi,Xiong Zijun,Guo Chenxi 摘要：为探究上海市AI居家健身使用意愿及分析市场前景，本文在UTAUT2理论框架模型设计基础上， 通过增加“消费者创新性”构建了新的研究模型，选用性别和年龄进行相互控制配额抽样发放调查问卷。 通过用户画像分析、数据诊断与初步分析、多元线性回归分析和补充分析，得出结论：消费者创新性、绩效 期望、促进条件、享乐动机、价格价值和习惯可以显著地正向影响使用意愿，努力期望不能显著影响使用意 愿，消费者更看重手环类产品的质量与准确度，对于健身镜的关注点则主要集中在趣味体验感、居家便捷 性等方面，用户情绪积极度较高。建议：一是加大AI居家健身产品研发投入；二是加强AI居家健身产品 市场营销；三是针对健身镜的用户发展建议。 关键词：AI居家健身；UTAUT2模型；消费者创新理论；多元线性回归；文本挖掘 Abstract: To explore the willingness to use AI home fitness in Shanghai and analyze its market prospects, our research group designed a model based on the UTAUT2 theoretical framework, added consumer innovation theory to construct a research model, and used gender and age for mutual control quota sampling to distribute survey questionnaires. Through user profile analysis, data diagnosis and preliminary analysis, multiple linear regression analysis, and supplementary analysis. It is found that consumer innovation, performance expectations, promotion conditions, hedonic motivation, price value, and habits can significantly positively affect user willingness to use, while effort expectations cannot significantly affect user willingness. Consumers value the quality and accuracy of bracelet products more, and their focus on fitness mirrors is mainly on a sense of fun experience In terms of convenience at home and other aspects, users have a high level of emotional positivity. It is suggested that: Firstly, increase investment in the research and development of AI home f