超市花式陈列及创意POP营销大赛.docVIP

超市花式陈列及创意POP营销大赛 我的商品会“说话” ——xx超市第一届花式陈列/DIY创意手绘海报比赛 概述: 花式(花样)陈列:通过视觉，以商品为基础，将原本单一的商品陈列出各种造型，并运用各种道具，结 合时尚文化及，运用各种展示技巧将商品最有魅力的一面展现出来。它含盖了艺术感、 商业性、时尚感和技巧性，是以直接的视觉形象来吸引消费者的兴趣并刺激消费的一 种手段。优美的陈列可以起到展示商品、提升品牌形象、营造品牌氛围、提高品牌销 售的作用。 DIY创意手绘海报:利用专用的POP笔材通过手工绘制完成，手绘POP广告有“无声的售货员”和 “最忠实的推销员”的美誉，它以鲜明对比的色彩，灵活多变的造型，幽默夸张 的图案，准确生动的语言，可以营造强烈的热销氛围，吸引消费者的视线，引领 消费促成购买冲动。 一.比赛主题:盛世奥运 加油中国 二.比赛背景:2012年伦敦奥运会即将开幕(7月27日—8月12日)，为切合奥运主题，增强门店的陈列及手绘的POP的能力，吸引顾客的购买欲，特举办此次比赛。 三.参赛门店:市区6大店，县区所有门店 四.比赛时间:2012年7月18日——8月16日 五.比赛形式: A、 花式(花样)陈列 结构框架结实、安全，没有安全隐患(无尖锐零部件、无危险悬挂物、无易燃易爆物品); 陈列主道具应为卖场卖品;陈列过程中不得损坏影响再次销售。 贴近主题;有创意，有吸引力 注:营销部负责做卖场整体奥运形象，效果图如下: document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Governments website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, survey of best public services Government website activities in Pingliang city peoples Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters