Airship：2023年移动消费者报告.pdfVIP

2023 A Global Consumer Survey Report Table of Contents Introduction 5 3 1 9 6 4 3 Consumers Turn to Apps to Simplify Their Lives Apps Span Digital to Physical Experiences App Opt-Ins Are Driven by Value Most People Find Apps In App Stores 1 Delight Immediately or Face Deletion 1 1 1 First and Second Impressions Are Everything People Want Personalization Thats Useful, Not Creepy 2 41 37 5 2 8 21 8 Information Sharing Is a Delicate Dance Emails Increasingly Left Unread 3 3 2 App畛 Based Messaging Now, Not Later Life Gets Better, Literally, With Apps New Experiences Put Customers in Cont『ol Methodology About Airship 4 Airship• 2023 Mobile Consumer Survey ©Airship Group, Inc. 2023. All rights reserved Introduction Consumers gravitate toward apps that are easy to use, simplify life and save time - and, conversely, they decide whether to keep an app after only a couple of uses. Those are the key findings in Airships 2023 mobile consumer survey. Airship has been tracking global trends in mobile apps and sharing what we learned since we powered the first push notifications 14 years ago. This years survey, fielded with Sapio Research, tracks consumer sentiment, behaviors and expectations. We reached out to 11,000 consumers 18 and older across the U.S., Canada, the U.K., France, Germany, South Africa, Singapore, Thailand, Indonesia and Braz止 In this report, youll find further insights on: • Why consumers continue to turn to apps • How consumers discover apps • What leads consumers to delete apps • What perso