模拟康师傅新产品发布动态.pptVIP

Taste Bland High CalorieUnscientific Proportioning of Material当前第1页\共有67页\编于星期一\4点 Less Energy SupplyIntricate PackingNutrition Shortage当前第2页\共有67页\编于星期一\4点 THESE PRODUCTS ARENOT当前第3页\共有67页\编于星期一\4点 WHATYOUWANT当前第4页\共有67页\编于星期一\4点 THESEARE NOTWE DESIGNFOR YOU当前第5页\共有67页\编于星期一\4点 Welcome to our press conference当前第6页\共有67页\编于星期一\4点 2023/8/287当前第7页\共有67页\编于星期一\4点 OF COMPANYINTRODUCTION当前第8页\共有67页\编于星期一\4点 Tingyi Holding Corporation 康师傅控股公司当前第9页\共有67页\编于星期一\4点 Instant NoodlesBeveragesInstant Food当前第10页\共有67页\编于星期一\4点 Market Leader当前第11页\共有67页\编于星期一\4点 One of the 50 best listed companies in Asia by Forbes One of the top five of “Taiwan’s top ten international brands当前第12页\共有67页\编于星期一\4点 as of 31 December 2013.Extensive Sales Network 当前第13页\共有67页\编于星期一\4点 SWOT The biggest Group for Chinese Instant Food Beverage in the WorldTARGET当前第14页\共有67页\编于星期一\4点 2023/8/2815当前第15页\共有67页\编于星期一\4点 INTRODUCTIONPRODUCTS当前第16页\共有67页\编于星期一\4点 3+2 SeriesMuffin( 妙芙)Egg RollsProducts Introduction当前第17页\共有67页\编于星期一\4点 3+2 Series — Featured ProductOriginal double stuffed crust: Three crusts and double stuffed crusts which have rich fillings, catering for young trendsetters’(潮人) tastesSlogan: I own my young (我有我的young)Create a delicious adventure for young people, but also accompanied by their young journey当前第18页\共有67页\编于星期一\4点 Soda Sandwich 苏打夹心Three kinds: Crisp Sandwich 酥松夹心 Chocolate Mousse 巧克力慕斯当前第19页\共有67页\编于星期一\4点 Advantages: ① reasonable prices ② lots of favors (blueberry, green tea red bean, lemon, tomato salad, cream, chocolate milk, coffee milk...... )Disadvantages: ①relatively hard to chew② Lack of freshnessConclusion 3+2 Series of sandwich crackers accounted for 29.9% of market share in similar series.当前第20页\共有67页\编于星期一\4点 Muffin Slogan: Fragrant and soft, wonderful enjoymentFeature: Golden yellow, soft, and it will melt in the mouth with a