Being “Red”on the Internet:The Craft of Popularity on Chinese Social Media Platforms (“网红”:在中国社交平台上受欢迎的技巧).docxVIP

文献信息 文献标题:Being “Red”on the Internet:The Craft of Popularity on Chinese Social Media Platforms (“网红”:在中国社交平台上受欢迎的技巧) 文献作者:Ge Zhang, Gabriele de Seta 文献出处:《Microcelebrity Around the Globe》,2018:57-67 字数统计:英文3869单词,21913字符;中文7109汉字 外文文献 Being“Red”on the Internet:The Craft of Popularity on Chinese Social Media Platforms Abstract While in common English-language parlance speaking of“online celebrities”encourages the conflation of new forms of famousness with existing discourses on mass media stardom and fandom, the Mandarin Chinese term wanghong,a shorthand term for wangluo hongren (literally “person popular on the internet”), frames the enticing shores of online celebrity through the peculiar lexical domain of a grassroots popularity. The figure of the wanghong has in recent years accompanied the development of social media platforms in China, becoming a profitable profession, an inspirational role model,a morally condemnable by-product of internet economies, and in general a widely debated social phenomenon among local users. Drawing on interviews with more and less successful local online celebrities and discussions with their audiences, this chapter offers an up-to-date portrayal of the various forms of wanghong currently vying for attention on Chinese social media platforms, illustrating how popularity is crafted along with narratives of professionalism and economic aspirations intimately connected to the sociotechnical contexts of contemporary China. Keywords:China;microcelebrity;livestreaming;social media;wanghong Wanghong:Online Celebrity With Chinese Characteristics I have two modes of performance when livestreaming:one is talking mode, the other is singing mode, and I can freely switch between the two (…). I don’t want to waste the time of my fans,I hope they can get something from my livestream,I hope they can receive some happiness (…). For me, happiness is being able to buy a property for my mum. Being able to sing what I like on livestream is also happine