汽车感知质量培训.pptxVIP

感知质量概述Concept of Perceptual Quality;;;感知质量的定义Perceptual Quality Definition;Scope范围： Perceptual Quality are all product traits noticed by the customers with all their senses (see, hear, feel, smell). “感知质量”指的是客户能感知（看，听，摸，闻）到产品特性 High ”Perceptual Quality” is the result of superior execution in styling, engineering and assembly with excellent materials. It culminates in a pleasing appearance and favorable first impression. 好的“感知质量”是造型设计与工程完美结合，并配以优质材料的产物。它臻于给客户以愉悦喜好的第一印象。 ;Perceptual Quality is about THINGS GONE RIGHT 感知质量是关注 做的正确的事情 Traditional quality metrics focus on things gone wrong