高级商务英语真题和答案 .pdfVIP

高级商务英语真题和答案 推荐文章 商务英语函电实训教程 热度： 商务英语船务术语篇 热度： 商 务英语谈判几大要素 热度： 经典英语广告语 热度： 商务英语常用句 子 热度： 下面是店铺整理的高级商务英语真题和答案，以供大家学习参考。 The Negotiating Table You can negotiate virtually anything. Projects, resources, expectations and deadlines are alloutcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of theseprofessional talkers, called in by companies to negotiate on their??behalf . He approaches the art ofnegotiation as a game because, as he is usually negotiating for somebody else, he says this helpshim drain the emotional content from his conversation. He is working in a competitive field andneeds to avoid being too adversarial. Whether he succeeds or not, it is important to him to make agood impression so that people will recommend him. The starting point for any deal, he believes, is to identify exactly what you want from eachother. More often than not, one party will be trying to persuade the other round to their point ofview. Negotiation requires two people at the end saying ‘yes”.This can be a problem because one ofthem usually begins by saying “no”. However, although this can make talks more difficult, this isoften just a starting point in the negotiation game. Top management may well reject the ideainitially because it is the safer option but they would not be there if they were not interested. It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohensays that one of his strategies is to dress down so that the other side can relate to you. Pitch yourlook to suit your customer. You do not need to make them feel better than you but, For example,dressing in a style that is not overtly expensive or successful will make you more approachable.People will generally feel more comfortable with somebody who appears to