跨境电商B2C实务 课件：Customer Reviews管理.pptx

Cross border E-CommerceBtoCCustomer Reviews管理 Customer Reviews管理Positive reviews 好评对店铺运营的作用方向： Customer Reviews管理Netrual reviews 中评对店铺运营的作用方向： Customer Reviews管理Negative reviews 差评对店铺运营的作用方向： Customer Reviews管理客户评价管理路径1：引导客户给予好评1.直接邀请客户给予好评Dear Valued Customer,  We are happy to inform you that your purchase has been dispatched! Why not take a moment to leave positive reviews about our products and service? It only takes a moment, and it’s a great way to help others make purchases like yours! 新客户重要参考促销的重要助力我很重要 Customer Reviews管理客户评价管理路径2：解决客户中差评CPIS主动向客户确认差评的具体原因调查问题真实性追溯问题产生根源分析问题