新交际英语阅读教程3，新交际英语阅读教程3.docVIP

 Unit1 Advertising Reading and Studying Reading Comprehension 1. 1)F2)T3)T4)T5)F6)F7)F8)F9)T10)T 2. 1) Because of the anti-obesity efforts, Coca-Cola gained the upper handnotonlyintheobesitydebate,butalsoagainstitscompetition 2) Companies doing their utmost to stay ahead of the competition, delivering exceptional services, products and not sustainability pledges to the consumers. 3) They are the Arctic Home campaign by Coca-Cola, and the Refresh ProjectbyPepsi.The messageconveyed by thestrategies is sustainability. 4)The new information is how sustainability communication is also used as a s