广告、促销与整合营销传播（第8版）题库chapter 12.docxVIP

Integrated Advertising, Promotion,and Marketing Communications 8e (Clow/Baack) Chapter 12 Sales Promotions 1)When a manufacturer offers a special promotion on its products to other companies for their consumption and not for resale, it is a: A) consumer promotion. B) bonus program. C) trade promotion. D) brand awareness program. Answer: A Difficulty: Moderate Skill: Definition(Concept) AACSB: Application ofknowledge LO: 12.1 What differences exist between consumer promotions and trade promotions? 2) Manufacturers and other members of the marketing channel use trade promotions to h