广告、促销与整合营销传播（第8版）题库chapter 14.docxVIP

Integrated Advertising, Promotion,and Marketing Communications 8e (Clow/Baack) Chapter 14 Regulations and Ethical Concerns 1)The agency that would be concerned with the salt content in foods is the: A)Federal Trade Commission. B) Federal Communications Commission. C) United States Postal Service. D) Food and Drug Administration. Answer: D Difficulty: Easy Skill: Application AACSB: Application of knowledge LO: 14.1 Which agencies and laws regulate marketing communications? 2) The agency that monitors advertising on food packages and advertisements for medicines is the: A) Federal Tr