纽约时尚周”营销策略探析及对我国时尚创意活动的启示.docxVIP

北京联合大学 毕业设计 PAGE III 摘 要 中国作为世界上第二大的经济体，拥有着得天独厚的资源优势，并提供了一个开放性大平台供多元文化交流贯通。由此可以看出中国具备打造一个世界的“时尚之都”的条件。虽然在我国，有许多优秀人才从事着时尚产业工作，像服装设计师、珠宝设计师、箱包设计师等。同时，也有许多优秀的设计院校以其特色的建校方针，吸引着年轻一代加入到设计师的行列。但是他们作品进入时尚周并造成了很大的影响力的并不在多数，中国打造的时尚周在世界上的知名度还不够高。现在是经济高速发展的时代，让中国时尚产业文化跟上时代的脚步，吸引国际化知名的服装品牌进驻中国“时装周”，吸引游客，增加直接访客收益，将中国“时装周”做出特色，迎合国际化的需求，规避可能发生的风险，以及寻求危机发生时最佳的公关方案，使具有中国特色的“时装周”走上世界舞台。从而带动“时装周”地区的旅游业以及经济发展是政府、时尚文化企业、设计师们需要共同面对的问题。 关键词：纽约时尚周”；营销策略；时尚创意；运营模式 Abstract As the second largest economy in the world, China has a unique resource advantage and provides an open and large platform for multi-cultural exchanges. From this, we can see that China has the conditions to create a world of fashion capital. Although in China, there are many outstanding talents engaged in fashion industry work, such as clothing designers, jewelry designers, luggage designers and so on. At the same time, there are many excellent design institutions with their characteristics of the school policy, attracting the younger generation to join the ranks of designers. But their work entered the fashion week and caused a lot of influence is not in the majority, Chinas fashion Week in the world is not high enough visibility. Now is the era of rapid economic development, so that Chinas fashion industry culture to keep up with the footsteps of the Times, attract international well-known clothing brands into Chinas Fashion Week, attract tourists, increase the return of direct visitors, Chinas Fashion Week to make features, to meet the needs of internationalization, to avoid the risks that may occur, And the search for the best public Relations program in the event of a crisis, so that the Chinese characteristics of the Fashion Week took to the world stage. In order to promote the Fashion Week area of tourism and economic development is the government, fashion and cultural enterprises, designers need to face the common problem. Key words: New York Fashion Week ; marketing strategy;