从文化因素和翻译策略上简析汉语品牌名英译.docVIP

PAGE PAGE ii Brief Analysis of the Cultural Factors and Strategies to Brand Chinese-English Translation 从文化因素和翻译策略上简析汉语品牌名英译 Contents Abstract1 1. Introduction1 2. Brand names and the translation………………………….……………1 3. The cultural factors between brand translation and culture…2 3.1 Problems in translating Chinese brand names………………………2 3.2 Cultural associations of brand names.………………………………4 4. Criteria for an ideal translated brand name….…………….……5 4.1 Phonetic relevance………………………………………………………….6 4.2 Semantic relevance………………………………………