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Survey report on the college students laptop buying
Team members: Zhang Qian, Cai Rui Jie, Luo Kai
= 1 \* ROMAN I Intention
We hope to know the specific situation on the college students buying laptop through the questionnaire survey. By this, We could analysis the statistical data to find the laptop brand、price、the hardware configuration and the main use which is the college students preference.
= 2 \* ROMAN II Method and Object
Survey Object: College students
Survey Method: Sampling survey
= 3 \* ROMAN III Process
4.13 Design the survey scheme
4.14 issue the questionnaire through QQ、E-mail etc.
Issuing Questionnaire: 50 Recycling Questionnaire: 50
The efficient of Questionnaire: 100%
= 4 \* ROMAN IV Time
2013.4.13 2013.4.17
= 5 \* ROMAN V The result of analysis
1. The analysis of laptop brand
laptop brand
Result
Percentage
Lenovo
26
52.0%
HP
11
22.0%
ASUS
5
10.0%
Acer
2
4.0%
Dell
2
4.0%
HASEE
3
6.0%
Others
1
2.0%
From the table we could know Lenovo is the most popular laptop
brand in college students and the percentage is 52% . The percentage of HP is 22% and it is also an important PC brand. In the other sides, ASUS and HASEE are also a kind of buying choice.
2. The analysis of laptop brand
Price
Result
Percentage
=2999
4
8.0%
3000--3999
11
22.0%
4000--4999
16
32.0%
5000--5999
14
28.0%
=6000
5
10.0%
After analysis the table data we could know the laptop price in 4000-5999 may be more acceptable. If you want to promote the high-end product in college students market, it is not easy. At last, we draw a conclusion that the middle-end product have the most market competitive in the college students market.
3. Analysis of the purchase places
Purchase places
Result
Percentage
Specialty stores
16
32.0%
Online Shop
5
10.0%
Computers City
23
46.0%
Market
5
10.0%
Others
1
2.0%
From the table we could know 32% students choose to purchase notebooks at specific stores; 10% students choose to buy notebooks online;46% studen
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