新媒体营销参考文献.docVIP

新媒体营销参考文献 1. Li, X., Liang, W. (2019). The Influence of Social Media Marketing on Consumer Purchase Intention: The Mediating Role of Brand Awareness and Attitude. International Journal of Online Marketing, 9(3), 1-20. 2. Kim, A. J., Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486. 3. Mangold, W. G., Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365. 4. De Vries, L., Gensler, S., Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of interactive marketing, 26(2), 83-91. 5. Chaffey, D., Ellis-Chadwick, F. (2016). Digital marketing: strategy, implementation and practice. Pearson UK. 6. Wu, P. C. S., Yeh, G. Y. Y. (2016). The effect of online social network activities on brand equity. Journal of Marketing Communications, 22(4), 456-474. 7. Kabadayi, S., Price, K. (2014). Consumer–brand engagement on Facebook: liking and commenting behaviors. Journal of Research in Interactive Marketing, 8(3), 203-223. 8. Fournier, S., Avery, J. (2011). The uninvited brand. Business horizons, 54(3), 193-207. 9. Vo, M., Nguyen, T. T. (2019). The Impact of Social Media Marketing on Consumer Purchase Intention: The Mediating Role of Brand Awareness and Brand Attitude. Journal of International Business Research and Marketing, 4(2), 1-7. 10. Bijmolt, T. H., Leeflang, P. S., Block, F., Eisenbeiss, M., Hardie, B. G., Lemmens, A., ... Weitz, B. (2010). Analytics for customer engagement. Journal of Service Research, 13(3), 341-356.。