自媒体盈利模式分析.docVIP

贵州财经大学本科生毕业论文（设计） PAGE PAGE III 自媒体盈利模式分析 摘要：随着互联网的涵盖业务越来越广，智能手机的功能越来越完备，再加上内容创业的兴起，在这样的背景下，自媒体成为宣传界的新宠，这种低成本、受关注高的宣传方式迅速改变了传统的宣传方式。作为一个新的媒体，其盈利方式与传统媒体不同，那么怎样的模式才适合当前自媒体的发展，这是一个很值得研究的课题。本文就针对当前自媒体主要的盈利模式和当前存在的问题进行分析，希望能给当前自媒体的发展提供借鉴。当前自媒体主要有“粉丝”众筹模式 、社群捐赠模式和自媒体联盟模式三种盈利模式。自媒体盈利模式的运行还面临诸多的障碍：相关法律法规的缺失等都导致运作机制不完善，自媒体“把关人”缺失、 个人模式造成的内容短板 ，造成自媒体的产品不成熟。移动支付接口不完备、用户支付观念不成熟等也造成交易市场的不完善。 关键词：自媒体；盈利模式；发展 Analysis of media profit model Abstract:To: With the cover of the Internet business is more and more widely, the function of the smart phone is more and more complete, WeChat, weibo, as one of the most popular APP, natural highest usage, in this context, the media become the latest must-haves in the publicity and community, this way of low cost, high attention of propaganda has radically changed the traditional way of propaganda. As a new media, its profit mode is different from traditional media, so what mode is suitable for the development of the current media, which is a subject worthy of study. This paper analyzes the main profit model and existing problems in the current media, and hopes to provide reference for the current development of the media. At present, there are three kinds of profit models: fan crowdfunding mode, community donation mode and self-media alliance mode. Since the operation of the media profit model also faces many obstacles, such as the lack of relevant laws and regulations to operation mechanism is not perfect, gatekeeper missing from the media, individual patterns caused the content of the short board, since the media product is not mature. Incomplete mobile payment interface and immature user payment concept also lead to imperfect trading market. Key words: self-media; Profit model; The development of 目 录 TOC \o 1-3 \h \z \u 24658 1 引言 1 9249 1.1 研究背景 1 27823 1.2 研究意义 1 23552 2 自媒体概念辨析与分类 2 25679 2.1 自媒体行业兴起 2 29969 2.2 自媒体概念 2 109 2.3 自媒体的分类 2 13662 2.4 自媒体的受众 3 19168 2.5 自媒体的使用人群 3 26648 3 自媒体盈利模式分析 4 298