品牌价值-NBA最有价值和最强品牌2023年度报告（英）-2023.10.pdf

NBA 2023 The annual report on the most valuable and strongest NBA brands October 2023 Contents. About Brand Finance 3 Foreword 4 David Haigh, Chairman CEO, Brand Finance Ranking Analysis 6 Brand Value Brand Strength Analysis 7 Measuring Sponsorship Effectiveness 11 Hugo Hensley, Head of Sports Services, Brand Finance Brand Value Ranking 15 Insight 16 Precision and structure in Sponsorship Evaluation – Best Practice Methodology 22 Our Services 26 © 2023 All rights reserved. Brand Finance Plc. Brand Finance NBA 2023 /nba 2 About Brand Finance. Brand Finance is the worlds leading brand valuation consultancy. We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. We quantify the financial value of brands We put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. We offer a unique combination of expertise Our teams have