汽车驾控性用户体验评价方法研究.pdfVIP

汽车驾控性用户体验评价方法研究 作者：余超 张绍海 闫永佳 来源：《时代汽车》2021年第24期 摘要：目前汽車的主观评价主要有两种方式，其一为汽车企业的专业主观评价人员在专 业开发层面进行的工程化评价，为企业进行汽车开发提供参考和验收标准;另一种为第三方自 媒体、汽车行业相关研究机构从事的主观评价，为用户选购、判定车辆优劣提供参考。两种方 式均面向特定群体，缺乏互联互通。本文通过一定范围的调研、设定出家用汽车的核心用车场 景，通过汽车行业专业评价人员在真实场景中对车辆的使用体验，模拟用户得出车辆动态驾控 性能的使用感受，一方面可以为用户提供直观的体验结果，同时也可推进以用户体验为核心汽 车开发方式落地。 关键词：家用汽车驾控性能用户体验评价方法 Research on User Experience Evaluation Method of Automobile Driving Control Yu Chao Zhang Shaohai Yan Yongjia Abstract ：At present ， there are two main methods of subjective evaluation of automobiles. One is the engineering evaluation carried out by professional subjective appraisers of automobile companies at the professional development level ， which provides reference and acceptance standards for the enterprises automobile development; the other is the third-party subjective evaluations conducted by relevant research institutions in the media and the automotive industry provide a reference for users to purchase and determine the quality of vehicles. Both methods are geared towards specific groups and lack interconnection. Through a certain range of research ， this paper sets the core car scenes of family cars ， and simulates the user experience of the dynamic driving control performance of the vehicle through the experience of professional evaluators in the automotive industry in the real scene to provide users with intuitive experience results ， but also to promote the implementation of user experience as the core vehicle development method. Key words ：family car ， driving control performance ， user experience ， evaluation method 1 引言 针对一辆家用汽车而言，是否好开基本决定了用户对一台汽车好坏的判断，而车辆是否好 开，目前的评价方法多为汽车行业内的主观评价，外部自媒体、车评人的评测，整体而言与用 户的实际用车场景与用车体验存在差异，无法客观真实的体现车辆的实用性能状态。 本文在充分研究用户不同用车场景的情况下，研究建立一套完整的基于用户真实用车体验 为基础的汽车动态驾控性能评价方法，为汽车开发提供基于用户体验为依据的评价参考。 2 相关术语定义 2.1 驾控性： 简而言之，体现在用户端的汽车驾控性是指车辆动态行驶性能的可控性，也就是驾驶员对 车辆可驾驭、可