体验商务英语第2册教学ppt课件-Unit-7-Marketing.pptxVIP

Unit 7 Marketing Peter Ferdinand Drucker (1909 –2005) was an Austrian-born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of management education, and he invented the concept “Business has only two functions - Marketing and innovation.” known as management by objectives. Peter F. Drucker (1909-2005) Management expert Quotation A ‘The four Ps’ form the basis of the marketing mix. If you want to market a product su