接受美学视域下广告修辞的翻译的中期报告.docxVIP

接受美学视域下广告修辞的翻译的中期报告 Translation of Mid-Term Report on Aesthetic Perspective of Advertising Rhetoric 摘要： 本论文旨在探讨广告修辞在美学视域下的研究，以此探讨广告在审美层面上的创造力和艺术价值，并探讨广告修辞如何通过运用美学原理来传达精神信息和引导观众情感体验。研究方法包括文献综述和实例分析。在文献综述中，本文的主要研究对象为广告修辞和美学原理，通过对相关文献的收集和分析，本文对广告修辞在美学视域下的研究做出了一定的理论探讨。实例分析的主要研究对象为时下的广告案例，包括各种品类和领域的广告，通过对这些广告的分析和解读，本文进一步探讨了广告修辞在美学视域下的应用实践和艺术表现。 Abstract: This paper aims to explore the study of advertising rhetoric in the aesthetic perspective, in order to delve into the creativity and artistic value of advertising in the aesthetic level, and to explore how advertising rhetoric can convey spiritual information and guide audience emotional experiences through the use of aesthetic principles. Research methods include literature review and case analysis. In literature review, the main research objects of this paper are advertising rhetoric and aesthetic principles. Through collecting and analyzing relevant literature, this paper makes certain theoretical discussions on the study of advertising rhetoric in the aesthetic perspective. The main research objects of case analysis are current advertising cases, including ads of various categories and fields. Through analyzing and interpreting these ads, this paper further explores the application practice and artistic expression of advertising rhetoric in the aesthetic perspective.