中国经济型酒店发展中存在的问题浅析以汉庭酒店为例.docxVIP

中国经济型酒店发展中存在的问题浅析以汉庭酒店为例 摘要 我国的市场经济持续发展，导致了旅游市场变得火热，这也促进了经济型酒店的发展，使得经济型酒店在国内酒店业中地位凸显。经济型酒店价格更为低廉、服务相对简洁和环境相对质朴的服务，使得他们可以更好的满足大众消费的口味。但在酒店的扩张过程中也同样会有更多的竞争和挑战。连锁经营具有显著的优势，这也为经济型酒店在发展过程中的扩张提供了一条十分有效的途径。而在实际的扩张中，更应着眼扩张运营的实际需求及环境，合理配置资源并采用有效的经营模式[1]。 汉庭快捷酒店在扩张过程中充分考虑了内外部的发展环境，其中外部环境从技术环境、社会环境、政治环境、经济环境等四个方面进行了深入分析，提出了相应环境下，企业的一些应对策略；在内部环境方面，主要从业务种类结构、物业成本、预定系统、人力资源、市场定位、品牌效应等方面进行了深入阐述。在进行优劣分析时，充分考虑了可能对发展造成威胁的诸多因素，如买方威胁、卖方威胁、新进入者的威胁、替代品威胁等。最后，通过综合考虑其发展过程中的优势、劣势、挑战、机遇，针对自身的发展情况制定了合适的扩张策略。汉庭近年来的发展情况充分证明其扩张策略合理而有效地促进了其在行业的发展。 关键词：经济型酒店；汉庭；发展策略 ABSTRACT Chinas market economy’s development led to the tourism market is becoming hot; this also promotes the development of the economy hotel, and highlights the economy hotel’s status in the domestic hotel industry. Budget hot els are cheaper, have relative simplicity and relatively pristine environment service, so that they can better satisfy the taste of the mass consumption. But also in the process of the expansion, the hotel will have to face more competition and challenge. Chain operation has significant advantages; it also provides the expansion in the development of economy hotel in a very effective way. And in the actual expansion, more attention should be paid on expansion of actual demand and the environment, the rational allocation of resources and adopt effective business model. Hanting hotels have full consideration of the development of the internal and external environment in the process of expanding。The external environment includes four aspects, the technology environment, social environment, political environment and economic environment and so on, and based on this, we put forward the corresponding strategies that enterprise have to face with under the specifically environment; In terms of internal environment, the types of business structure, property costs, reservation system, human resources, market positioning and brand effect are detailed thoroughly. In quality analysis, fully consideration of many factors th