高中英语牛津译林版高一模块4Unit1Advertisingreading：advertisements.pptVIP

What is the writer’s opinion on whether an ad tells people the complete truth? Even if an ad doesn’t lie, it does not mean it is altogether innocent. 2. What examples are used to support the writer’s opinion? Two examples: toothpaste; freshest food 3. What conclusion does the writer give us? We must not fall for this kind of trick. Does an advertisement tell people the complete truth? * * Topic sentence: Public service advertisements PSAs aim to teach us and help us lead better lives. Supporting details: Our government use PSAs to educate people. China began a nationwide PSA campaign in 1996. Four examples Conclusion: All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give. * * --- _________of the passage What does the writer tell us in the end? When it comes to advertisements, we must use our intelligence and not be a salve to ads. conclusion * * Types Similarities Differences E.G. Places Methods Purposes Reliance 可信度 CA ? ? ? ? PSAs ? ? ? everywhere using attractive pictures and clever language promoting a product or service educating people full of tricks helpful “Bright-teeth…” “You are proud of…” “Yes…” “Knowledge ..” Project Hope * ①________ of the subject Ads are ④_______ in our daily life nowadays. ②________details What is an ad? Include commercial ads and PSAs. Use ⑤_______ pictures and clever language. ◆Persuade people to buy a product or service or to ⑥____ an idea. Does an ad tell the complete truth? ◆Not all ads are altogether ⑦________ ◆Try not to be ⑧______ by ads. What is a PSA? ◆Mean to teach us ◆Help us ⑨________ better lives ③_______ We must be ⑩_______about advertisements. Introduction Supporting Conclusion common attractive trust innocent cheated lead/live smart * * Discussion: Discuss the positive effects and negative effects of ads with your partner, and then write them down. * * 当今广告无处不在，人们对此褒贬不一。请你用英语简单描述下表中的两种观点，并