基于网络公关的企业品牌传播策略研究.docxVIP

基于网络公关的企业品牌传播策略研究 The Strategy Research on Enterprise Brand Communication Based on Network Public Relations 121 2022211360 2022 1 10 1 摘要 Abstract With the rapid development of computer technology and Internet technology, the blog, micro-blog, a series of New Media Forum, Micro message, compared with traditional television, newspapers, magazines and other media with interactivity and immediacy, and sharing technology, multimedia and hypertext individual and community characteristics. Under the new media, public relations companies to more important. This paper will start from the definition of public relations crisis under the new media environment, and then expounds the characteristics, crisis public relations, and finally how to implement the corresponding strategy to illustrate the problem. 关键词： Keywords: Network Media Brand Crisis Public Relations Strategies 2 目 录 1 3 1.1 3 1.2 3 1.3 3 2 4 3 4 4 6 4.1 6 4.2 6 4.3 7 4.4 7 5 8 6 9 7 10 3 引言 1.1 1.2 1.3 4 5S 5B 6C 4S 2022 6 5S 什么是危机公关 网络媒体环境下危机的特点 5 7.23 2022 7 23 20 38 40 192 10 10 10 24 22 43 3Q 2022 2022 QQ 360 360 500 360 6 2022 3 22 23 93 93 500 网络媒体环境下危机公关的策略 4.1 4.2 7 4.3 3T Tell your own tale Tell it fast Tell it all 2022 4 3 8 4.4 真实案例分析 2022 8