什么是学术如何做学术academicresearch教程.pptx

什么是学术如何做学术academicresearch教程.pptx

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Whatisacademicresearch?…

Consultingresearch–veryfirm-specificproblem,overviewofbestpractices,littleornotheory.NotappropriateforaGAP.Marketresearch–isthereanopportunityforanewgadget?Whatisthefutureofbio-energyetc?NotappropriateforaGAP.AcademicResearchWhat academic research is not?…NOTaconsulting project…NOTamarket researchWhat academic research is?… IS scientific… IS either practice- or theory-driven,applied or fundamental (basic), but inany case relies on theory

Newcausalrelationships:ageofacompanyisnegativelyassociatedwithnetworkingopportunities;foundingconditionsofanewbusinessdeterminesgrowthratesandnetworkingpatternduringthefirst5yearsModeratingeffect:interactions.Forexample,moneymakespeoplehappier.OrstateinvestmentsinRDincreasetheresearchoutput,buttodifferentdegreesdependingontheeconomystructure.Trustbetweenpartners-innovativenessetc.StatefundingofRD-innovativenessuntilcertainpointoronlyundercertainconditionsandafterthan–decreaseininnovativeness.Boundaryconditions:howdocompaniesfindeachotherandselecteachother–RBV.Whataboutsmallcompanies?...Lawsofphysics–gravitationandtemperature.Whatisyourcontribution?1/2We research and we find!Contribution can be theoretical orempiricalE.g. theoretical contributions – new causrelations between variables, new moderatineffects, interesting curvilinear relationsbetween variables, specification ofboundary conditions etc.E.g. empirical contributions – newmeasurements, new context (e.g. cross-cultural or industrial, product vs serviceetc), extreme cases etc.Tradeoff between robustness andgravity of contribution

Whatisyourcontribution?2/2Research can be basic or applied.

Whatis“scientific”?Theproblemofdemarcation.What is a criterion of scientificknowledge?Karl Popper’s criterion of “falsifiabiliMethodology, critical rationalismWhatisscience?Whatist

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