商业企业管理电子教案全套课件.pptx

Management商业企业管理

TextbookReferencesTextbook(教材):LeslieW.RueandLloydL.Byars,“Management:SkillsandApplication”,11thedition,McGraw-Hill/Irwin,2005LeslieW.RueandLloydL.Byars,管理学:技能与应用,影印版,第11版,北京大学出版社,2005年1月,【书号】7-301-08129-4,价格:45元.References(参考书):StephenP.RobbinsMaryCoulter,“Management”,7thEdition,PrenticeHall,Inc.,2001

IntroductiontoManagement

管理导论

LearningObjectivesAfterstudyingthischapter,youwillbeableto:Definemanagement.Describethelevelsofmanagement.Discussthefunctionsofmanagement.Explaintherolesofamanager.Describetheskillsrequiredtoperformtheworkofmanagement.Explainhowprinciplesofmanagementaredeveloped.McGraw-Hill/Irwin?2005TheMcGraw-HillCompanies,Inc.Allrightsreserved.

LearningObjectivesAfterstudyingthischapter,youwillbeableto:7. Discusstheincreasingroleofwomenminoritiesinmanagement.8. Definetheglassceilingfacingwomenandminorities.9. Explaindiversity.10.Defineentrepreneur.11.Definesmallbusiness.12.Outlinethreerequirementsforencouragingentrepreneurshipinmedium-sizeandlargebusinesses.McGraw-Hill/Irwin?2005TheMcGraw-HillCompanies,Inc.Allrightsreserved.

S1WhatIsManagement?Aformofworkthatinvolvescoordinatinganorganization’sresourcestowardaccomplishingorganizationalobjectives.Couldagoodmanagerinabankbeequallyeffectiveinacollegeoruniversity?

S2LevelsofBusinessManagementSeniorManagementResponsibleforsettinggoalsforthebusiness,decidingwhatactionsarenecessarytomeetthemanddetermininghowbesttouseresourcesMiddleManagementResponsibleforachievingthegoalssetbyseniormanagementSupervisoryManagementResponsibleforthepeoplewhophysicallyproducethecompany’sproductsorprovideitsservicesMcGraw-Hill/Irwin?2005TheMcGraw-HillCompanies,Inc.Allrightsreserved.

TheManagementPyramidMiddleManagementDepartmentheadSalesmanage