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大众汽车年会策划案.pptVIP

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  • 2023-12-12 发布于湖北
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大众汽车年会策划案.ppt

    VOLKSWAGENChina

    PublicRelationsProposal

    Year

    Today’sTopicMarketOverviewCommunicationObjectivesStrategiesKeyMessagesAnalysisProgramRecommendationsTimelineEvaluationTeamStructureBudgetEstimationFHCredential

    MarketOverview

    ChinaSedanCar

    MarketOverviewChinesegovernmentencouragestheautoindustrydevelopmentbyissuingnewpoliciesDomesticdemandscontinuetogrowbyleapsandboundsFromJan.toNov.,thesalesofcarsinChinareaches1.7317million,enjoying69.95%year-on-yearincreaseMoreforeignautomobilecompaniesenteredtheChinacarmarketwhiletheexistingplaye

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