商务英语复习题12 .pdfVIP

169)Differentiatebetweenfixedcostsandvariablecosts.

Answer:Fixedcostsremainconstantwithvaryinglevelsofproductionor

sales.Variablecostschangewiththequantityofaproductproducedorsold.

170)Howdocompaniespriceexistingproducts?

Answer:Companiesmaypriceexistingproductsaboveprevailingmarket

prices,belowmarketprices,oratornearmarketprices.

priceskimmin

171)Whatisg?

Answer:Priceskimmingissettinganinitialhighpricetocoverdevelopment

andintroductioncostsandgeneratealargeprofitoneachitemsold.

penetrationpricing

172)Whatis?

Answer:Penetrationpricinginvolvessettinganinitiallylowpricetoestablish

anewproductinthemarket.

distributionmix

173)Whatisthe?

Answer:Thedistributionmixisthecombinationofdistributionchannelsthat

afirmselectstogetaproducttoendusers.

wholesaling

174)Define.

Answer:Wholesalingisanindependentoperationthatbuysproductsfrom

manufacturersandsellsthemtovariousconsumersorotherbusinesses.

175)Howdoesaspecialtystoredifferfromasupermarket?

Answer:Supermarketsstresslowprices,self-service,andwideselection;

specialtystorescarryonelineofrelatedproducts.

176)Howhavediscounthouseschanged?

Answer:Discounthousesbeganbysellinglargenumbersofitemsat

substantialpricereductionstocash-onlycustomers.Asname-branditemsbecame

morecommon,theyofferedbetterproductassortmentswhilestilltransacting

cash-onlysalesinlow-rentfacilities.Astheybecamefirmlyentrenched,they

beganmovingtobetterlocations,improvingdecor,sellingbetter-quality

merchandiseathigherprices,andofferingservicessuchascreditplansand

non-cashsales.