DTC品牌出海行业报告及实操宝典.pptx

DTC

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1.DTC

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1.1

2024180891109112417917128921349%51%16%24%29%31%20201.12021 11/blogs/coachs-corner/fashion-ecommerce-1AaronOrendorff 2021industry-trends Statista 2021 1110eMarketer 2021 118DTC20219+36.2%2021 1 928%19%23%2021E2020201917%12%16%1,2021 1012021 1-92AaronOrendorff 2021102021 31.1DTC

10DTCTIJNEYEWEAREcosusiSoufeelHappieWatchTOTWOOAitBagsVIVAIABamoerSheownBagsmart10 31Facebooka.b.c.2021 5Instagram101000500100501001.12021DTCDTC

1.2

54%202154%11.2新冠疫情对该产品类别带来了积极正面的影响，推动全球业务增长B2C+8.15%20211+7.25%202011TechnavioB2C-2021-202512DTC

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LoctekVestaSleepLilysilkSmugdeskBeddinginnAosomGTRACINGDeconovoComHomaSongmics200501010100010 31Facebooka.b.c.2021 5Instagram10DTC1.22021DTC寝具品类代表了一种对品牌附加值要求相对较高的生活方式。消费者愿意为高端寝具品牌支付高价，但不一定愿意为满足基本需求，比如购买园艺工具而支付高价。DTC14

1.3

161.3STORIESOFCHINADTCBRANDSGOINGGLOBALHealthBeauty90118202520191361692025201922626820192025536020252019…/………1CommonThreadCollectiveReillyRobert92020-202514.75%20257160202778462019-20251+32%+32%+32%+32%

…1365(AR)/MRMR(AI)17DTC

10 31Facebooka.b.c.2021 5Instagram101.3DTC大部分中国健康美容品类的DTC品牌选择在线上开展业务。这些品牌严重依赖第三方电商平台作为全球销售渠道，并通过社交媒体进行品牌内容运营。对于这些DTC品牌而言，其独立站的运营和建设还处于起步阶段。DTC18

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25%27%32%41%35%Adidas34%40%NikeUnderArmourPUMA33%202020191.4DTC1DTC2DTC1-2021 2021 112Statista 2021 1120DTC

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