久谦-电子商务E-commerce presentation_v2.0-20140225.pptxVIP

Chinae-commercemarketoverviewTransactionvalueinbillionRMB,2013,total=1,850Growthrate12-13~28%C2C1,175Taobao95%Paipai5%360buy10%Suning1%Tencent6%Amazon1%Tmall81%Eachnet0%Yihaodian1%Gome0%Dangdang1%B2Cplatform41677%69%69%200%Companygrowthrate(2012-2013)50%50-100%100-200%Cosmetics14%Medicinehealth1%Vertical181Infantmom3%3C34%Suning17%Gome6%Clothing25%Other11%360buy44%78B2Cself-ownFood2%Liquor5%Footwear4%Other5%Tencent12%Yihaodian4%Amazon6%Dangdang6%Freshfood

1%B2CplatformisgrowingfastestbenefitedfromstrongercapabilitytoattractmanufacturersandconsumersSource:Literaturesearch;Expertinterviews;Meritcoanalysis1C2Cislosingitsdominance,duetopoorerqualityandserviceandlowercredibilityC2C2GeneralB2Csitesarecurrentlytheleadingrunners,whousefullcategorycoveragetoattractlargetrafficandinturnleveragethetraffictoacquiremorebrandsandgetbetterdealsBloodycompetitionobserved–allmajorplayersarepouringmoneyinstoplesspricewarstorunfaster,especiallythoselatecomersB2C-general3Emergingverticalplayersarepenetratingthemarketbyenteringverticalswithhugeofflinemarketandwereoverlookedbybigplatforms(e.g.Freshfood,cosmetics,infantmom,etc.)B2C-vertical123

Tmall

20%Taobao72%108Taobao31%Taobao48%Tmall

24%159355Tmall

16%Taobao64%21Tmall

19%Tmall

14%63Tmall

25%Taobao315Tmall34%Taobao63%54Taobao

55%86Taobao52%Tmall

15%Chinae-commercemarketof8industryBillionRMB,%,2013Industrygrowth12-1312%14%20%8%15%20%12%10%MedicineHealth1Transactionvolumeofverticalwebsiteshereincludesthosegeneratedfromgeneralsites360buy6%Footwear12Yougou1%Okbuy1%21Suning2%360buy

5%Tencent

1%Lefeng4%B2C-Other

7%M6go1%Yihaodian1%Zhongjiu4%Amazon0%Kxr1%Letao

1%Yihaodian2%BaiyangjkJingxiang1%Sfbest

0%Yiguo

0%InfantmomC2C-Other

3%Jumei8%Tencent2%Dangdang1%Amazon1%B2C-Other4%VIPSHOP2%C2C-Other2%360buy3%Vancl1%Suning1%360buy

24%Gom