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DevelopingmarketaccessandgovernmentaffairsstrategyMarch5th,2014MeritcoServices
Executivesummary(1/2)2RegulatoryenvironmentEvenwithgovernmenteffortonpatientstreaming,patienttrafficatclass-3hospitalsmaintainsupsidetrendinbothabsolutenumberandpercentageoftotaltreatedpatients,andconsequentlyclass-3hospitalsremainsasthecoremarketofpharmaceuticalsalesforspecialtymedicineAsmoregovernmentinvestmentflowsintoadvancingruralhealthcaresystem,thebroadmarketofruralpopulationisexpectingcontinuousexpansion,withdirectsalesboostmainlyonessentialdrugmarketIn2012,halfofgovernmentinvestmentwentintoestablishmentofgrassrootlevelhealthinfrastructureNCRMShasachieved~98%coverageoftheruralpopulationbyyearendof2012,governmentsubsidyandreimbursementratecontinuetoriseoveryearsAsgovernmentpushesforwardintegrationof“3-insurance-into-1”system,NCRMSbeneficiariesexpecttoreceivebettermedicalsecurityasurbanresidentsEstablishmentofEssentialDrugsystemhasbeenamajorachievementofhealthcarereform,marketwillcontinuetoexpandwithgovernmentenforceddrugusage2012NEDLincreaseddrugvolumeby~70%,andaddeddrugsfortreatingcertainsevereandrarediseasesNHFPCsetclearusageamountrequirementofessentialdrugatall-levelhealthinstitutions:100%forgrassroots,40%-50%forclass-2hospitals,25%-30%forclass-3hospitalsInprospect,healthcareindustryisexpectingmoremarket-drivenoptimization,governmentwillgraduallytransitionfromcurrentenforcingentitytosupervisionbodyMovingforward,healthcarereformencouragesinfusingsocialcapitalintoestablishingandoperatinghealthinstitutions,tostreamapartheavypatienttrafficatpublichospitals,byofferingfavorablepoliciesonregistration,taxation,anddoctor’smulti-sitepractitioningGovernmenthaspilotedpurchasinginsurancefromentrustedcommercialpayersagainstseverediseases
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