美国Charles Schwab嘉信理财用户市场调研和分析报告（英文版）-2024年1月上传培训课件.pdf

CONSUMERSBRANDS

Banks:CharlesSchwab

customersintheUnitedStates

ConsumerInsights

August2023

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology(1)

ThisreportoffersthereaderacomprehensiveDesign:OnlineSurvey,splitquestionnairedesign

overviewofCharlesSchwabcustomersintheUnited

Duration:approx.15minutes

States:whotheyare;whattheylike;whattheythink;

andhowtoreachthem.ItprovidesinsightsontheirLanguage:officiallanguage(s)ofeachcountrywith

demographics,lifestyle,opinions,andmarketingAmericanEnglishofferedasanalternative

touchpoints.Region:56countries

Additionally,thereportallowsthereaderto

Numberofrespondents:

benchmarkCharlesSchwabcustomersintheUnited