德国电子书店scribd用户市场调研和分析报告（英文版）-2024年1月上传培训课件.pdf

CONSUMERSBRANDS

E-Bookshops:Scribdcustomers

inGermany

ConsumerInsights

August2023

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology(1)

ThisreportoffersthereaderacomprehensiveDesign:OnlineSurvey,splitquestionnairedesign

overviewofScribdcustomersinGermany:whothey

Duration:approx.15minutes

are;whattheylike;whattheythink;andhowtoreach

them.Itprovidesinsightsontheirdemographics,Language:officiallanguage(s)ofeachcountrywith

lifestyle,opinions,andmarketingtouchpoints.AmericanEnglishofferedasanalternative

Additionally,thereportallowsthereadertoRegion:56countries

benchmarkScribdcustomersinGermany(’’brand

Numberofrespondents:

users’’)againstGermanE-bookshoppersingeneral