美国著名饮料品牌可口可乐coca-cola市场调研和分析报告（英文版）-2024年1月上传培训课件.pdfVIP

CONSUMERBRAND

BrandKPIsforsoftdrinks:Coca-

ColaintheU.S.

ConsumerInsights

September2023

DiscoveryourbrandsKPIsandbenchmarkagainstcompetitorsandfindout

whosayswhat

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromDesign:OnlineSurvey

Statista’sConsumerInsightsBrandKPIs.Thereport

Duration:approx.15minutes

providesyouwithkeyconsumerinsightsand

benchmarksabrandsperformanceagainsttheLanguage:officiallanguage(s)ofeachcountrywith

industryoverallandtheircompetitors.AmericanEnglishofferedasanalternative

OurdataallowsyoutomeasureeachbrandspositionRegion:Germany,U.S.andUK

inthemarketbycreatingaprofileusingStatista’s5

Numberofrespondents:approx.3720

keyperformanceindicators.Whichare:awareness,

popularity,usage,loyaltyandmediabuzz.Sample:Internetusers,aged18–64,quotasseton

genderandage

ThisreportisbasedonCoca-Colas’performanceinthe

softdrinksmarket.Fieldwork:August2023

IfyouwouldliketofindoutmoreabouttheConsumer

InsightsatortheBrandProfiler,pleaseclick

thelink.

2

Sources:ConsumerInsightsGlobal,asofSeptember2023

Coca-Colamaintainsmarketleadershipbycaptivatingconsumersfromvarious

demographicswithenduringappealandinnovativestrategies

Introduction:keyinsights

Whodoesthebrandappealto?Howdoe