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Abstract

Withthemanifestationofthenationalmacro-controleffectsandtheimprovementoflivingstandardsofthepeopleandtheconsumptionideaincreasinglymaturing,therealestatemarkethasgonethroughachangefromseller’smarkettothebuyer’smarket,meanwhile,afterrealestatehasgonethroughtangledwarfarebetweentheinferiorbrands,thebirthoffamousbrandsandeliminatingwarfarebetweenfamousbrandandinferiorbrands,ameetingengagementbetweenfamousbrands,somedomesticrealestatebrands,suchasShenzhenWanke,Zhonghairealestate,Jindietc,havealready