情系三农--大学生电子商务三创赛获奖作品.docVIP

第二届全国大学生电子商务“创新、创意及创业”挑战赛

重庆赛区作品

创新创意创业

作品编号：_____CQB091_____

参赛学校：___重庆邮电大学__

作品名称:______情系三农____

团队名称：_____梦之队______

指导老师：____王亚红_______

团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_

2010年11月

作品信息表

学校

重庆邮电大学

团队名称

梦之队

指导老师详细信息

姓名

所在院系

联系

联系邮箱

王亚红

体育学院

1127012463@qq

团队详细信息

姓名

专业

联系

联系邮箱

队长

李明娃

940

队员1

何秉轩

队员2

谢栋

队员3

程林

队员4

范晋丞

作品名称

情系三农

目录

三创概要

一工程的执行内容````````````````````````````````````````````````````````````5

二工程的开展前景````````````````````````````````````````````````````````````5

三运营的核心模式````````````````````````````````````````````````````````````6

四工程的执行优势````````````````````````````````````````````````````````````6

五工程的可行性````````````````````````````````````````````````````````````````````````6

六工程的总结```````````````````````````````````````````````````````````````````````````7

第一章市场分析

1.1整体市场容量及前景```````````````````````````````````````````````````````````7

1.1.1总体网民规模`````````````````````````````````````````````````````````````7

1.1.2中国水果行业数量规模`````````````````````````````````````````````````7

1.2网站目标市场分析``````````````````````````````````````````````````````````````7

1.2.1网络社区交友````````````````````````````````````````````````````````````7

1.2.2中国水果行业电子商务开展阶段````````````````````````````````````8

1.3网站目标用户的分析```````````````````````````````````````````````````````````9

1.3.1用户分析``````````````````````````````````````````````````````````````````9

1.4市场趋势和时机`````````````````````````````````````````````````````````````````9

1.4.1市场趋势``````````````````````````````````````````````````````````````````9

1.4.2市场时机```````````````````````````````````````````````````````````````````````9

第二章运营方案

2.1公司理念```````````````````````````````````````````````````````````````````````````9

2.2公司目标```````````````````````````````````````````````````````````````````````````9

2.3开展战略```````````````````````````````````````````````````````````````````````````10

2.3.1整合用户效劳与社区效劳`````````````````````````````````````````````````10

2.3.2提供渠道、重视借助外力、整合资源``````````