鲜活农产品的供应链管理 甜瓜案例.docVIP

鲜活农产品的供应链管理甜瓜案例

SupplyChainManagementofPerishableProducts

1供应链管理是什么,WhatisSupplyChainManagement?

?在生产者与消费者之间建立链条?Developingachainthatlinksproducerswithconsumers

?通过生产过程、行销过程及市场向消费者提供具有竞争力的产品?Production,

distributionandmarketingprocessesprovidingcompetitiveproducttoconsumer

?两个关键点?2keyfunctions:

?改进农产品的质量及减少损失率以提高供应链管理的效率?operational

efficiencyinlogisticsforimprovementinqualityandreductioninlosses

?制定战略与链条成员间关系的管理?strategicdecisionmakingandrelationshipmanagementbetweenchainmembers

?

2.实施供应链管理的效率OperationalEfficiency

目的-减少甜瓜采收后的