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Kotler/Armstrong11e,Chapter2Thistypeofbusinessplaninvolvesadaptingthefirmtotakeadvantageofopportunitiesinitsconstantlychangingenvironment.annualplanmarketingplanstrategicplan战略规划；战略性计划long-rangeplan
Kotler/Armstrong11e,Chapter2Thistypeofbusinessplaninvolvesadaptingthefirmtotakeadvantageofopportunitiesinitsconstantlychangingenvironment.annualplanmarketingplanstrategicplanlong-rangeplan
Kotler/Armstrong11e,Chapter2Agoodmissionstatement使命声明shouldbeallofthefollowingexcept_____.marketorientedproductoriented产品至上realistic现实的motivating
Kotler/Armstrong11e,Chapter2Agoodmissionstatementshouldbeallofthefollowingexcept_____.marketorientedproductorientedrealisticmotivating
Kotler/Armstrong11e,Chapter2Theorganizationshouldbaseitsmissionstatementonits_____.profitablegoalscustomers’welfareproduct’svaluedistinctivecompetencies独特资能独特竞争能力
Kotler/Armstrong11e,Chapter2Theorganizationshouldbaseitsmissionstatementonits_____.profitablegoalscustomers’welfareproduct’svaluedistinctivecompetencies
Kotler/Armstrong11e,Chapter2Businessportfoliomanagementinvolvestwosteps.Step1requiresthebusinesstoanalyzeitscurrentbusinessportfolio.Step2requiresittoshapeitsfutureportfolio.TrueFalse
Kotler/Armstrong11e,Chapter2Businessportfoliomanagementinvolvestwosteps.Step1requiresthebusinesstoanalyzeitscurrentbusinessportfolio.Step2requiresittoshapeitsfutureportfolio.TrueFalse
Kotler/Armstrong11e,Chapter2_____arelow-growth,high-sharebusinessesorproducts.QuestionmarksCashcowsDogsStars
Kotler/Armstrong11e,Chapter2_____arelow-growth,high-sharebusinessesorproducts.QuestionmarksCashcowsDogsStars
Kotler/Armstrong11e,Chapter2_____arehigh-growth,high-sharebusinessesorproducts.QuestionmarksCashcowsDogsStars
Kotler/Armstrong11e,Chapter2_____arehigh-growth,high-sharebusinesseso
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