德国共享汽车-租车ford carsharing用户市场调研和分析报告（英文版）-2024年1月上传培训课件，可编辑培训课件.pptx

CONSUMERSBRANDSCarsharing:FordCarsharingusersinGermanyConsumerInsightsAugust2023

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofFordCarsharingusersinGermany:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkFordCarsharingusersinGermany(’’brandusers’’)againstGermancarsharingusersingeneral(’’categoryusers’’),andtheoverallGermanonliner,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingGermany)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofAugust2023Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

FordCarsharingranksthirdamongcarsharingservicesinGermanyManagementsummary:brandusageandcompetitionTop10mostusedcarsharingservicesinGermanySHARENOWFlinkster30%24%23%22%22%21%FordCarsharingApp2drivecambiocarsharingMILESSixtShare18%Getaround17%SnappCar13%13%Greenwheels4Notes:Whichofthesecarsharingprovidershaveyouusedinthepast12months?;MultiPick;Base:n=485,carsharingusersConsumerInsightsGlobalasofAugust2023Sources:

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