德国电子书店scribd用户市场调研和分析报告（英文版）-2024年1月上传培训课件，可编辑培训课件.pptx

CONSUMERSBRANDSE-Bookshops:ScribdcustomersinGermanyConsumerInsightsAugust2023

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofScribdcustomersinGermany:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkScribdcustomersinGermany(’’brandusers’’)againstGermanE-bookshoppersingeneral(’’categoryusers’’),andtheoverallGermanonliner,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingGermany)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofAugust2023Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Scribdranksoutsidethetop10ofmostusedE-bookshopsinGermanyManagementsummary:brandusageandcompetitionTop10mostusedE-bookshopsinGermanyAmazonAppleBooksThalia68%24%20%18%16%16%bücher.deGooglePlayStoreebook.deBeam10%10%HugendubelWeltbild8%8%genialokal4Notes:WhichoftheseprovidershaveyouboughteBooksfrominthepast12months?;MultiPick;Base:n=1170,E-bookshoppersConsumerInsightsGlobalasofAugust2023Sources:

ScribdcustomersinGermanyManagementsumma