德国共享汽车租车stadtmobil用户市场调研和分析报告（英文版）-2024年1月上传培训课件，可编辑培训课件.pptx

CONSUMERSBRANDSCarsharing:stadtmobilusersinGermanyConsumerInsightsAugust2023

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofstadtmobilusersinGermany:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkstadtmobilusersinGermany(’’brandusers’’)againstGermancarsharingusersingeneral(’’categoryusers’’),andtheoverallGermanonliner,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingGermany)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofAugust2023Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

stadtmobilranksoutsidethetop10ofmostusedcarsharingservicesinGermanyManagementsummary:brandusageandcompetitionTop10mostusedcarsharingservicesinGermanySHARENOWFlinkster30%24%23%22%22%21%FordCarsharingApp2drivecambiocarsharingMILESSixtShare18%Getaround17%SnappCar13%13%Greenwheels4Notes:Whichofthesecarsharingprovidershaveyouusedinthepast12months?;MultiPick;Base:n=485,carsharingusersConsumerInsightsGlobalasofAugust2023Sources:

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