商务英语写作.pptxVIP

商务英语写作胡云坤May26,2007商务英语写作全文共30页，当前为第1页。

OutlinePartIFundamentalsofbusinesswritingPartIICriteriaforeffectivebusinessWritingPartIIIContentsandformationsofthebookPartIVProblemstobetackledinthiscoursePartVRequirementsforteachers商务英语写作全文共30页，当前为第2页。

BooksthathasinfluenceonmeBasicBusinessCommunication(1991)ByRaymondV.LesikarBusinesscommunication(1998)(2005)ByCarolM.Lehman(Thomsonpublishinghouse)商务英语写作全文共30页，当前为第3页。

Part1FundamentalsTheoriesrelatedtocommunicationsHumanneedsStrokingandJohariwindowTheoryXandTheoryYMarketingconceptInterculturalknowledge/SRC商务英语写作全文共30页，当前为第4页。

1.1Maslow’sHierarchyofNeeds

商务英语写作全文共30页，当前为第5页。

HumanneedsLowerlevelneedsphysiologicalSafetySocialHigherlevelneedsEsteemSelf-actualization商务英语写作全文共30页，当前为第6页。

1.2strokingandJohariwindowStrokingTransactionalterm(相互作用分析）foridentifyingthewayothersgiverecognitiontoapersonPositivestroke,E.g.receivingcongratulatoryphonecallsorletterNegativestroke,E.g.receivinghurtfulcomments商务英语写作全文共30页，当前为第7页。

1.2TrustLeadstoReciprocalSharingDepictedinExpandedOpenArea

inJohariWindowChapter1商务英语写作全文共30页，当前为第8页。

1.2Johariwindow1.Freeoropenarea---whatweknowaboutourselvesandothersaboutus.2.blindarea---othersknowaboutus,butwedon’tknowaboutourselves3.hiddenarea---Thingsweknowaboutourselves,otherdon’tknow4.unknownarea---thingswedon’tknowandothersdon’tknowaboutus商务英语写作全文共30页，当前为第9页。

Thepurposeistoexpandtheopenarea,decreasethebindandhiddenarea,thereforeleadingtohigherlevelofinterpersonalsharing.Trustissomethingthatmustbeearned.TrustandopennessleadtobettercommunicationbetweentwopeopleInbusinessweaimatbothtask–orientedcommunicationandemotionalcommunication商务英语写作全文共30页，当前为第10页。

1.3XtheoryandYtheoryofmanagementstylesTheoryX:traditionalstyle,meetlowerleve