GMAT(VERBAL)阅读模拟试卷8(题后含答案及解析).pdfVIP

GMAT（VERBAL）阅读模拟试卷8(题后含答案及解析)

题型有：1.

Traditionally,thefirstfirmtocommercializeanewtechnologyhas

benefitedfromtheuniqueopportunitytoshapeproductdefinitions,forcingfol-

lowerstoadapttoastandardorinvestinanunprovenalternative.Today,however,the

largestpayoffsmaygotocompaniesthatleadindevelopingintegratedapproachesfor

successfulmassproduc-tionanddistribution.ProducersoftheBetaformatfor

videocassetterecorders(VCR’s),forexample,werefirsttodeveloptheVCR

commerciallyin1975,butproducersoftherivalVHS(VideoHomeSystem)format

provedtobemoresuccessfulatformingstrategicallianceswithotherproducersand

distributorstomanufactureandmarkettheirVCRformat.Seekingtomaintain

exclusivecontroloverVCRdistribution,Betaproducerswerereluctanttoformsuch

alliancesandeventuallylostgroundtoVHSinthecompetitionfortheglobalVCR

market.DespiteBeta’ssubstantialtechnologicalheadstartandthefactthatVHS

wasneithertechnicallybetternorcheaperthanBeta,developersofVHSquickly

turnedaslightearlyleadinsalesintoadominantposition.Strategicalignmentswith

producersofprerecordedtapesreinforcedtheVHSadvantage.Theperceptionamong

consumersthatprere-cordedtapesweremoreavailableinVHSformatfurther

expandedVHS’sshareofthemarket.Bytheendofthe1980s,Betawasnolongerin

production.

1．Thepassageisprimarilyconcernedwithwhichofthefollowing?

A．Evaluatingtwocompetingtechnologies.

B．Tracingtheimpactofanewtechnologybynarratingasequenceofevents.

C．Reinterpretinganeventfromcontemporarybusinesshistory.

D．Illustratingabusinessstrategybymeansofacasehistory.E．Proposingan

innovativeapproachtobusinessplanning.

正确答案：D

解析：主题题型：A．评价两种竞争技术。无。