当代市场调研 （原第12版）测试题及答案 ch12.docx

Chapter12 Testbank

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Chapter12:DataProcessingandFundamentalDataAnalysis

MultipleChoice

Thelaststepinthedataanalysisprocedureis:

a. coding.

b. machinecleaningofdata.

c. tabulationandstatisticalanalysis.

d. interpretationoftheresults.

e. noneofthese

Answer:c

Theprocessofascertainingthatinterviewswereactuallyconductedisknownas:

a. validation.

b. coding.

c. machinecleaning

d. dataentry

e. checksandbalances

Answer:a

Checkingtodeterminewhethertheproperscreenerquestionswereinvokedwouldbepartofwhichstepinthedataanalysisprocedure?

a. validation

b. coding

c. machinecleaning

d. dataentry

e. checksandbalances

Answer:a

Theprocessofconvertinginformationintoaformthatcanbereadbyacomputerisknownas_______.

a. scanning

b. coding

c. machinecleaning

d. dataentry

e. validation

Answer:d

Whichtypeofdataentryensuresthatdataisenteredproperly?

a. scanning

b. coding

c. intelligent

d. marginal

e. noneofthese

Answer:c

Thisanalyticalprocedureshowstheresponsestoonequestionrelativetotheresponsesofanotherquestion.

a. one-wayfrequencies

b. crosstabulation

c. t-test

d. z-test

e. noneofthese

Answer:b

Whichofthefollowingisthemostflexibletypeofgraph?

a. linechart

b. barchart

c. piechart

d. scatterplotgraph

e. Allareequallyflexible.

Answer:b

Whichofthefollowingisnotameasureofdispersion?

a. mean

b. standarddeviation

c. variance

d. range

e. allofthesearemeasuresofdispersion

Answer:a

Thistypeofchartisthesimplestformofchartandisusefulforpresentingameasurementtakenatseveralpointsovertime.

a. linechart

b. barchart

c. piechart

d. barchartandpiechartareequallyuseful

e. Allareequallyuseful.

Answer:a

Thismeasureofcentraltendencycanbecomputedonlyfromintervalorratiodata.

a. mode

b. median

c. mean

d. Allofthesemustbecomputedfromintervalorratiodata.

e. Noneofthesecanbecomputed