澳大利亚智能手机市场前景及投资研究报告-可编辑培训课件-vivo，oppo，三星，小米，苹果.pptx

DIGITALTRENDSSmartphonemarketinAustralia

CHAPTER01Globaloverview

Numberofsmartphonessoldtoendusersworldwidefrom2007to2022(inmillionunits)Globalsmartphonesalestoendusers2007-20221,8001,6001,4001,2001,0008001,556.271,536.541,540.661,495.961,433.861,423.91,395.251,351.841,339.511,244.74969.72680.11600472400296.652010172.382009139.2920082000122.3220072011201220132014201520162017201820192020202120222023*3Description:In2022,smartphonevendorssoldaround1.39billionsmartphonesweresoldworldwide,withthisnumberforecasttodropto1.34billionin2023.ReadmoreNote(s):Worldwide;2007to2022;*ForecastReadmoreSource(s):Gartner

Shareofsmartphoneshipmentsworldwidefrom2012to2022,byvendorGlobalmarketshareheldbysmartphonevendors2012-2022SamsungHuaweiAppleXiaomiOPPOvivoLenovoLGOthers120%100%80%60%40%20%0%29.4%28.7%29.1%30.1%32.9%39.3%4.8%38.5%39.1%39.1%40.1%3.6%41.5%4.6%8.3%9.2%8.6%9.5%9.9%8.2%8.6%8.1%8.7%5.2%5.3%6.8%7.6%6.3%11.4%3.3%18.7%4%2.6%4.5%15.3%4.9%4.6%3%4.9%4.4%14.8%5.7%3.6%12.7%13.9%17.6%14.1%17.4%14.9%14.7%15.9%14.6%14.7%10.5%16.1%14.6%18.8%7.4%9.5%30.3%201231.3%201324.4%201422.3%21.1%21.7%201721.6%201921.6%202220.8%201820.6%202020.1%2021201520164Description:Asof2022,Samsungstayedasthemarketleaderintheglobalsmartphonemarketwitha21.6percentshareofallshipments.Applerankedsecond,holding18.8percentofthemarketshare.ReadmoreNote(s):Worldwide;2007to2022Source(s):IDC

Averagesellingprice(ASP)ofAndroidsmartphonesworldwidefrom2017to2023(inU.S.dollars)AveragesellingpriceofAndroidsmartphonesworldwide2017to20233503002862692652542502502001501005023502017201820192020202120235Description:In2017,Androidsmartphonesweresoldatanestimatedaveragesellingprice(ASP)of236U.S.dollarsworldwide.By2023,theASPforAndroidsmartphonesreachedanewhighofaround286U.S.dollarsperphoneglobally.ReadmoreNote(s):Worldwide;2017to2023Source(s):IDC

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