沟通策略讲义课件.pptVIP

CommunicationStrategy沟通策略

WhatisMC?MCisthewholeprocessofthecommunicatorosendinginformationinexchangefortheaudience’sreactionandresponse.(sendinginformationtogetthingsdone)管理沟通是指沟通者为了获取沟通对象的反应和反馈而向对方传递信息的全部过程。o

BUTPeopleoftenconfusetheactofcommunicatingwiththeprocessofcommunication.sentreceivedunderstoodCompliedReallyastraightline?

图2.1AModelofMCStrategiesCommunicatorstrategyAudiencestrategyMessagestrategy沟通者策略听众策略信息策略Channelchoicestrategy渠道选择策略Culturestrategy文化策略

三、管理沟通要素（ElementsofMC）o沟通者Communicator(Whoisinitiatingaction?)o听众Audience(positive,neutral,ornegative;keyorsecondaryaudiences)o沟通目标CommunicationObjective(solvingproblem)o环境Culturalcontext(internalexternal)o信息Message(Considerhowmuchinformationtheyneed,whatdoubtsthey’relikelytohave,howyourproposalwillbenefitthem?)o媒介Channel（speak,write,call,E-mail,meet,fax,produceavideotape,orholdapressconference)o反馈Response(Communicationisnotanact,butaprocess.)

Successfulbusinesscommunicationdependsonansweringafewcrucialquestions:oHaveyoumasteredandorganizedalltherelevantinformation?oHaveyoutakenintoaccountthepersonalandorganizationalcontext?oooHaveyoudefinedaclear,achievableobjective?Haveyouconsideredtheneedsofyouraudiences?Haveyouexpressedyourselfasclearly,vividly,andforcefullyaspossible?oHaveyouchosentherightcommunicationchannels?

有效管理沟通的检核表你是否已经掌握并组织好沟通过程中所有相关的信息?ü你是否了解或掌握好了有关个体和组织的背景资料和环境状况?ü你是否明确要实现和能实现的目标?ü你是否清楚听众的需要?ü你是否清晰、生动和有说服力地表达你的观点?ü你是否选择了正确的沟通渠道?ü

Communicatorstrategy第一节沟通者策略WhoamI?WhyamIdoingthis?HowamIgoingtodoit?

Discussion:CommunicatorstrategyCase1：Youarefreshfromuniversityandnewinthecompany.Todayyouhavethehonortomakeaspeechonbehalfofthenewrecruitsatthewelcomemeetingwhichistobeattendedbyboththenewcomersandotherstaffmembersofthecompany,includingtheseniormanagement.Youaref