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工业园别墅项目营销策划报告
目录
项目篇````````````````````````````````````````````````````````````````````````````````````2
项目基本情况````````````````````````````````````````````````````````````````````````2
项目SWOT分析``````````````````````````````````````````````````````````````````2
定位篇`````````````````````````````````````````````````````````````````````````````````3
???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????宏观论述```````````````````````````````````````````````````````````````````````````````3
项目市场论述```````````````````````````````````````````````````````````````````````6
项目市场定位```````````````````````````````````````````````````````````````````````6
产品定位````````````````````````````````````````````````````````````````````````````````11
主题定位````````````````````````````````````````````````````````````````````````````````11`
形象定位````````````````````````````````````````````````````````````````````````````````12
总部地址:北京市朝阳区东三环富顿中心1205室邮箱:BJZLGW@126.com
案名建议````````````````````````````````````````````````````````````````````````````````15
配套篇``````````````````````````````````````````````````````````````````````````````````17
物业篇``````````````````````````````````````````````````````````````````````````````````17
推广篇``````````````````````````````````````````````````````````````````````````````````18
明推方式`````````````````````````````````````````````````````````````````````````````````18
暗推方式`````````````````````````````````````````````````````````````````````````````````26
项目篇
项目基本情况
项目位于**新华东路以南～南环东路以北～项目两侧发展大街与中央大街相并邻。现项目中央有一天然湖泊约占地238.8亩～周围土地平整～四野空旷。开发商有1178.2318亩土地开发权限。总项目用地约300亩。需要注意的是项目以南200米处有一火葬厂～预计短期之内能得到搬迁。同时～开发商得到县政府支持～整片土地水电配套设施正在施工。
项目SWOT分析
总部地址:北京市朝阳区东三环富顿中心1205室邮箱:BJZLGW@126.com
优势
视觉原生态天然湖泊，悠闲生活，放松心情
听觉远离城市，再没有都市的喧嚣
嗅觉四野空旷，空气净化
驱车四通八达，周边全柏油马路。
随后期厂房兴建后逐渐形成居住圈，土地增值可预期劣势
离县中心远医疗，金融，购物不便
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