2024年美国奢侈品大繁荣研究报告（英文）.pdf

UNITEDSTATES

TheUS

luxuryboom

Exploringtheriseoftheluxury

goodsconsumerintheUS.

Livingconsumerintelligence|/business

2USluxurytrendreport2024

ExploringAmerica’s

luxurylift

Despiterisinginflation,America’sappetiteforluxurygoodshasincreaseddramatically

overthepastfouryears.

Whichluxurygoodscategoriesaredrivingthemostappeal,andhowdoespurchase

behaviorvaryacrossdifferentagegroups?WhatmotivatesAmericanstobuyluxury

goods,andwhichoccasionsinspireluxuryspending?

Thisreportdelvesintotheappetiteforluxuryspendingoverthelastfouryears,aswellas

adeepdiveintotheluxurybuyersoftomorrow.

Getintouch

3USluxurytrendreport2024

Methodology

TheinsightsinthisreportaredrawnfromYouGovProfilesandYouGovBrandIndex.

YouGovProfilesisanever-growingsourceoflivingconsumerdata,with2million+datavariablesfromYouGov’s27+millionglobalpanelmembers.

YouGovProfilesisa52-weekdataset,withdatacollectedcontinuouslyandupdatedweekly.Unlessotherwisespecified,insightsinthisanalysis

reflecta52-weekmovingaverage,andassuchshouldbeinterpreteddirectionally.

Thedatasetsusedforthisreportinclude:

•2021-Profiles+USA2021-02-14

•2022-Profiles+USA2022-02-20

•2023-Profiles+USA2023-02-19

•2024-Profiles+USA2024-02-18

LuxurybuyersaredefinedasAmericanswhoreportedbuyingluxurygoodsforthemselvesorsomeoneelseinpast12months.

FutureluxurybuyersaredefinedasAmericanswhosaytheyarelikelytobuyluxurygoodsinnext12months.

Brandrankingsarebasedonthedatafromouralways-onbrandtracker,YouGovBrandIndex,whichmeasures2,000+brandsacross16vitalbrand

healthmetrics.Thisreportfeaturestwosetsofrankings,highlightingbrandsthehighestpercentageofluxurybuyershaverecentlypurchased,and

brandsthehighestperc