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DIGITALTRENDSMarketingtechnologyimplementationintheU.S.
CHAPTER01Overview
Marketingtechnology(MarTech)marketsizeworldwidein2022and2023(inbillionU.S.dollars)Marketingtechnologyrevenueworldwide2023800700600669.3508.95004003002001000202220233Description:Theglobalmarketingtechnologymarketsizegrewmorethan31percentin2023comparedtothepreviousyear.Thefigurestoodat508.9billionU.S.dollarsin2022andincreasedtoalmost670billionin2023.ReadmoreNote(s):Worldwide;2022and2023Source(s):LXA
Numberofmarketingtechnologysolutionsavailableworldwidefrom2011to2023Numberofmartechsolutionsavailableworldwide2011-202312,00010,0008,0006,0004,00011,0389,9328,0007,0406,8295,38138762,000094735015020112012201420152017201820192020202220234Description:Accordingtoa2023globalstudyevaluatingthestateofmarketingtechnology,over11thousandmartechsolutionswereavailabletoindustryprofessionalsthatyear.Comparedtothefigurerecordedbeforethepandemic-7.04thousandin2019-therewasanincreaseofalmost60percent.ReadmoreNote(s):Worldwide;2011to2023Source(s):ChiefMartec(ScottBrinker)
Numberofmergerandacquisitiontransactionsinthemarketingtechnologysectorworldwidefrom1stquarter2020to1stquarter2023QuarterlynumberofMAtransactionsintheMarTechindustryworldwide2020-20235046464545403530252015105423939383636352115140Q120Q220Q320Q420Q121Q221Q321Q421Q122Q222Q322Q422Q1235Description:Inthefirstquarterof2023,marketingtechnology(MarTech)made36mergerandacquisition(MA)transactionsworldwide,downfrom39inthepreviousquarter.Comparedtothefirstquarterof2022,therewasadecreaseofabout22percentinglobalMarTechMAdeals.ReadmoreNote(s):Worldwide;Q12020toQ12023Source(s):LUMAPartners
Distributionofmarketingbudgetsaccordingtochiefmarketingofficers(CMOs)inNorthAmericaandNorthernandWesternEuropefrom2017to202
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