美国音频广告行业市场前景及投资研究报告-可编辑培训课件.pptx

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2024-07-12 发布于广西
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美国音频广告行业市场前景及投资研究报告-可编辑培训课件.pptx

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DIGITALTRENDSAudioadvertisingintheUnitedStates

CHAPTER01Overview

OnlineadvertisingrevenueintheUnitedStatesfrom2000to2022(inbillionU.S.dollars)OnlineadvertisingrevenueintheU.S.2000-202225020015010050209.7189.3139.8124.6107.588.372.559.649.542.836.631.72623.422.721.216.997.137.360200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120224Description:OnlineadvertisingrevenueintheUnitedStatesgrewby35.4percentin2021comparedto2020,from139.8billionto189.3billionU.S.dollars.Thefigurefirstsurpassed100billiondollarsin2018,owingtotheemergenceofnewchannelsandformatsincludingvirtualandaugmentedreality,podcastsandOTTcontentaswellasstronggrowthfromexistingchannelssuchasmobile.ReadmoreNote(s):UnitedStates;2000to2022Source(s):IAB(U.S.);MobileMarketingReads;PwC

BreakdownofonlineadvertisingrevenueintheUnitedStatesin2022,byformatBreakdownofU.S.onlineadrevenue2022,byformat45%40.2%40%35%30%25%20%15%10%5%30.3%22.5%4.2%2.8%0%SearchDisplayVideoAudioOther5Description:In2022,roughly40percentofonlineadrevenueintheUnitedStateswasgeneratedthroughsearchadvertising.Aboutathirdoftherevenuecamefromonlinedisplayadsthatyear.ReadmoreNote(s):UnitedStates;2022Source(s):IAB(U.S.);PwC;SearchEngineLand

AudioadvertisingspendinginNorthAmericafrom2017to2027(inbillionU.S.dollars)AudioadspendinNorthAmerica20177720.8920.920.5320.1319.53201510518.7218.7218.3218.0817.4302017201820192020202120222023*2024*2025*2026*2027*6Description:Thesourceforecastthat,in2023,audioadvertisingspendinginNorthAmericawillsurpass20billionU.S.dollars,upfromlittlemorethan19.5billiondollarsayearearlier-anannualincreaseofapproximatelythreepercent.Thefigurewasprojectedtoexpandfurther,albeitstillfallingbehind21billiondollarsby2027.ReadmoreNote(s):