毕业礼物在亚马逊美国市场的选品调研.pdf

毕业礼物在亚马逊美国市场的

选品调研

摘要

本研究聚焦于亚马逊美国市场的毕业礼物选品调研，通过详实的数据分析

与市场调研，深入剖析了该市场的销售趋势、消费者偏好及竞争格局。研究发

现，亚马逊美国市场的毕业礼物需求日益增长，且呈现出多元化和个性化的消

费特点。时尚配饰、电子产品及创意礼品成为热门选择，反映出年轻消费者对

礼物品质与个性的追求。在选品过程中，企业需精准把握市场需求变化，注重

产品的实用性与情感价值，同时关注品牌建设与供应链优化。此外，借助亚马

逊平台的强大营销资源，企业可进一步拓宽市场渠道，提升品牌影响力。本研

究为企业提供了详尽的市场情报与选品策略建议，旨在助力企业在激烈的市场

竞争中脱颖而出，实现可持续发展。

关键词：亚马逊美国市场；毕业礼物；选品调研；市场需求；消费者偏

好；竞争策略

ABSTRACT

ThisstudyfocusesontheresearchofgraduationgiftselectionintheAmazonUS

market.Throughdetaileddataanalysisandmarketresearch,itdeeplyanalyzesthe

salestrends,consumerpreferences,andcompetitivelandscapeofthismarket.

ResearchhasfoundthatthedemandforgraduationgiftsintheAmazonUSmarketis

increasing,anditpresentsdiversifiedandpersonalizedconsumptioncharacteristics.

Fashionaccessories,electronicproducts,andcreativegiftshavebecomepopular

choices,reflectingyoungconsumerspursuitofgiftqualityandpersonality.Inthe

processofproductselection,enterprisesneedtoaccuratelygraspchangesinmarket

demand,payattentiontothepracticalityandemotionalvalueofproducts,andalso

focusonbrandbuildingandsupplychainoptimization.Inaddition,withthepowerful

marketingresourcesoftheAmazonplatform,companiescanfurtherexpandtheir

marketchannelsandenhancetheirbrandinfluence.Thisstudyprovidesdetailed

marketintelligenceandproductselectionstrategyrecommendationsforenterprises,

aimingtohelpthemstandoutinfiercemarketcompetitionandachievesustainable

development.

Keywords:AmazonUSMarket;Graduationgift;Productselectionresearch;

Marketdemand;Consumerpreferences;competitivestrategy

目录

摘要1

ABSTRACT2

第一章引言4

1.1调研背景与目的4

1.2调研的重要性与现实意义4

第二章亚马逊美国市场分析5